NICE, France--(BUSINESS WIRE)--Nov. 7, 2005--iovation, the first online fraud detection solution that tracks the reputation of devices, announced it is providing fraud management solutions to leading online gaming sites worldwide -- effectively minimizing their risk of fraud and increasing the value of their operations.

Increased competition, growing M&A activity, and a focus on operational excellence have all elevated the importance of fraud prevention in the market. Developed to address industries with a high-volume of online transactions, iovation's ieSnare(TM) system is a back-end fraud protection system that matches distinct device-identifiers to online accounts. A database matching system, called the Device Reputation Authority(TM) (DRA), links devices and accounts allowing merchants to identify and flag fraudsters without revealing personal information.

"Every dollar of fraud has a direct relationship to valuation," said Greg Pierson, president and CEO of iovation. "As the gaming industry capitalizes on consumer enthusiasm, iovation is decreasing fraud and increasing our value to existing and future clients through the growth of the DRA."

Once these devices are identified, forensic analysis can be shared with all organizational networks protected by ieSnare. This allows subscribed networks to make business decisions about individual connections, and allow, limit, or prevent access based on the reputation of the devices involved.

About iovation

iovation, based in Portland, Oregon, develops fraud-management systems for companies besieged by significant online fraud issues, particularly stolen credit cards, chargebacks and cyber-crime rings. The company has pioneered a unique online fraud-detection technology that links users and their accounts with physical devices, and shares the reputation of those devices with other subscribers. iovation currently manages the reputation of more than 2 million devices in the gaming industry.

Legal Notice: All rights reserved. iovation is either a trademark or registered trademark and the iovation logo is a service mark of iovation. Other product or service names mentioned herein are the trademarks of their respective owners.

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